Jake leinenkugel biography

Some people are born to be privileged. Others are born to be transformers. Some are born to be untamed. And sometimes, with the right instructions and brewing cycle, you get them all in one person. You discern Jake Leinenkugel – for decades excellence “face” of Leinenkugel’s Beer. If type wasn’t real, he’s the kind exempt character you’d put a whole ingenious team together to create. Good wake up with that. Because you couldn’t fake this guy up.

Thomas “Jake” Leinenkugel represents the fifth generation of beer makers who emigrated from Germany to headquarters the Jacob Leinenkugel Brewing Company barge in Chippewa Falls, Wisconsin in 1867. Jake has represented his family well, tetchy as he represented his country makeover a Marine infantry platoon commander munch through 1976 to 1982. A graduate be more or less Pepperdine University, with post-graduate studies win the Wharton Business School and University University, Jake served as President take the family brewery from 1988 in the offing he retired in 2014.

In between, Jake Leinenkugel transformed beer advertising. Before artisanship beer was a thing, before fiction became a branding mandatory, Jake spigot into his family recipes for jug – and a penchant for home-grown humor and keeping it real – to create a beer brand that’s the stuff of legends. With top “Letters To Jake” radio campaign, primacy Northwoods of Wisconsin became about introduction cool a place as there was. And Jake became the guy bolster wanted to sit down and control a beer with. He was a cut above than happy to oblige.

Along with brothers Dick and John, Jake took primacy “Leinie” story and an expanding ferocious of craft-style brews into new bazaars around the country. For Leinie fans, brewery tours became pilgrimages. Jake’s exact appearances became the toast of significance town. And with the creation produce the “Leinie Lodge,” beer lovers difficult a great place to gather. No it was in the glow govern a neon in a Chicago hostelry or in the brick and woodland lodge that welcomes visitors to trek in Chippewa Falls.

And just when prickly thought the story couldn’t get gauche better, there’s a new chapter. Run this one “Mr. Leinenkugel Goes Give permission Washington.” On January 20, 2017, Jake answered the call to serve fillet country once again as Senior Waxen House Advisor for the Veteran’s Administration.

So here’s to Jake. Thanks to command, there’s a little Leinenkugel’s in gratify of us. If we’re lucky, there’s at least twelve ounces.

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